PLAN is not a 4-Letter Word - Blog Post

PLAN is not a 4-Letter Word

Nothing creates fear in business owners faster than asking them for a marketing plan. Most are eye-balls deep in operating their business and can’t fathom having the time to take a step back and PLAN. The truth is that taking time to plan your marketing efforts in advance will save you time and money in...

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Two important steps to improving your marketing - Blog Post

Two important steps to improving your marketing

As we wind down 2018, there is still time to create an action plan to improve your business and your marketing ROI. Most of the clients we encounter are overwhelmed with the exercise of creating a full year or multi-year plan. It is important to have a roadmap for your business with long term goals,...

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Just because you can, doesn’t mean you should - Blog Post

Just because you can, doesn’t mean you should

A cautionary tale of business owners “doing social media” on their own because it seems simple We have a healthy respect for all entrepreneurs whether you are going for it full time or working at a side hustle. Rule #1 of entrepreneurship is to focus your energy on your core business and hire outside expertise...

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3 steps to upgrade your online curb appeal - Blog Post

3 steps to upgrade your online curb appeal

Your online ‘curb appeal’ is a broad term encompassing your entire brand presence. Regardless of the type of business you are in, how your brand is represented online will significantly impact how customers and prospects perceive you. Why should you care about consumer perception? It is the #1 influencer of buying decisions. Being in the...

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How to add analytical thinking to everything you do - Blog Post

How to add analytical thinking to everything you do

#analytical   If you are an entrepreneur or corporate executive, it seems everyone you meet has a perfect solution for you. Solutions for problems that you didn’t even know you have. It can be overwhelming and a waste of precious time trying to wade through all information and ideas to identify what is worth investing...

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Where are you trying to go? - Blog Post

Where are you trying to go?

  Starting a marketing plan without having a marketing strategy is like getting in a car to drive to an unknown destination without a map. Clearly defining where you are trying to go is a necessary step to ensure your marketing tactics and metrics can support your strategy. Documenting your marketing strategy can be a...

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Know the right time, place & message - Blog Post

Know the right time, place & message

Your customers are overloaded on information coming at them from every direction. Presenting a clear and simple message when it is useful to them, is how you demonstrate to customers that you respect their time. To successfully communicate your brand message, you have to resist trying to say it all at once or worse, forcing...

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Public Relations + SEO = Magic! - Blog Post

Public Relations + SEO = Magic!

Twenty-first century PR is all about driving website traffic and social media engagement; making it an ideal complement to your online efforts. Most clients don’t come to us seeking PR, however our best successes happen when we are able to align Search Engine Optimization efforts with PR. It’s logical when you consider: Both are driven...

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Searching for Unicorns - Blog Post

Searching for Unicorns

As a hiring manager with experience on the corporate and agency side, I’ve done my share of interviewing – on both sides of the desk. Interviewing for specific hard skills is the easy part. Figuring out if someone has the right soft skills to fit into the culture of an existing team is difficult. I’ve...

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