At W Media Group, everything we do revolves around relationships. We deliver the potent storytelling across media to ensure your relationships continue to grow.
We’re a data-driven, full service branding, advertising and digital marketing agency where customers are central to our strategy development. We offer comprehensive services to support whatever creative and far-reaching ideas will fuel your business growth.
Branding & Creative Design
Your brand is more than a name or logo. It’s an idea and position that exists in the mind of your audience. In our digital world, your branding must be active and have a story that adapts across media to build a genuine connection.
Together, we will build a road map that identifies your goals, asks (and answers) difficult questions to help you determine how to focus and prioritize efforts.
Our team will work with you to define and own your authentic position in the marketplace, to not just tell your story but ensure you have all the tools to bring it to market and to life.
Our strategy efforts start with a comprehensive discovery that includes reviewing past results, the competitive environment and helping clients answer tough questions about relevance of their brand, messages and current approach.
Together we will build a comprehensive plan to:
• Outline your goals
• Conduct discovery efforts
• Provide direction
• Ensure ongoing tracking and analytics are in place
• Determine how to best assign resources for maximum impact
Setting strategy is about defining focus. Without one, your efforts to attract customers are likely to be haphazard and inefficient.
The focus of your strategy, whether it’s a broad “go-to market” strategy or a campaign strategy, should be ensuring your products and services meet customer needs and set up long-term profitable relationships. To achieve this, we assist you in creating ongoing results tracking and a flexible strategy that can respond to changes in customer perceptions and demand. It may also help you identify whole new markets that you can successfully target.
Our mission is to work with clients to craft the right message for the right audiences in the right channels at the right time. Based on discovery efforts, we have the team and resources to implement your brand-specific plans.
Media Planning & Placement
Print, radio, out of home, television or web – no matter the medium, W Media Group can plan and secure media placements for your organization ranging from big-time press to small-town publications.
We provide the perfect balance of creativity, strategy and careful execution required to successfully target your consumer effectively and economically.
W Media Group has the experience, know-how and industry relationships to implement smart media placements that build your brand’s profile and help you realize a return on your investment.
At W Media Group, we believe PR is the secret sauce of phenomenal results. Our approach is much more than just media relations. We have successfully helped clients drive up site traffic with triple digit results by incorporating crisis management, reputation management, content strategy, influencer marketing and blogging.
Our experienced team covers PR from end to end starting with messaging strategy, research and planning. We invigorate your message with content creation to position your industry expertise and we drive consumer and media engagement using social media and our far-reaching media contacts. Everything we do is grounded in ongoing analysis of results and refining our approach on the fly.
Social Media Management
Social media marketing is proven to drive all major marketing metrics from brand awareness to loyalty and website visits and conversions. It is W Media Group’s mission to help clients devise an authentic Social Media Marketing approach that supports their business objectives.
If you are looking to “buy” followers, W Media Group is not right for you. We build programs to attract and involve authentic followers that drive reach, site visits and brand engagement. Our holistic approach starts with evaluating which social platforms are right for your business; offering a wide range of service options to support end-to-end solutions from creative and content strategy to 24/7 monitoring.
Our goal is to help you transition from ‘doing social media posts’ to becoming a social brand where it’s part of your brand DNA. Get in touch and find out how we can help.